Capital Equipment News November 2020

COVER STORY

ETT has set the standard in the water tanker business over the past 20 years.

ETT – from Richards Bay to the world

B uilding a company with staying power is no easy feat. The ability to weather storms and compete over decades – and longer – is a primary metric for the success of any business. Every organisation is unique, and there is no precise formula for sustaining a business long term. For ETT, its 25-year success is owed to offering products and services that continually surpass customer expectations, as well as nuanced growth strategies – of which internationalisation is one – and a close understanding of the competitive marketplace. Reflecting on the past 25 years, co-founder Richard Everingham tells Capital Equipment News Founded 25 years ago, ETT has over the years expanded its traditional off-highway tanker trucks business to become a global designer and manufacturer of a diverse line of open pit mine support equipment and specialised mobile industrial equipment aimed at improving productivity and safety. Now offering a line of more than 70 machines, complemented by strategic global partnerships, the company has in the past five years embarked on a global expansion strategy with resounding success, writes Munesu Shoko .

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CAPITAL EQUIPMENT NEWS NOVEMBER 2020